Social media platforms are developing all the time.
Why, because they want their share of the social media apple and in order
to get that they have to stay ahead, or at least (in some cases) keep up!
So here are two Twitter hacks that you may not know about but are really useful.
Pin at tweet to the top of your feed
Pick a great Tweet, one that you want people to look at and not
disappear in the great ramble of Twitter feeds...
In other words, it doesn't get lost.
It could be:
And here's how to do it:
Below is an example of one that I pinned to my Twitter feed. It sits at the top
until I decide to change it.
I got a few engagements even though I forgot to hashtag it!
Yes, I did, so Twitter if you are listening to me, can we have an
edit button next, like Instagram?
That brings me to my next point.
How did I put that Twitter post onto my website?
It's really simple:
You can do it with a video too.
This is Buffy the rat slayer, well, we like to think so!
You can do this with other people's Tweets too.
©Lynn Keddie 2015
Instagram is heating up.
Actually it's been pretty hot for it's loyal band of followers since its inception in 2010.
Maybe Instagram is on full power because Facebook acquired it, or maybe marketeers are waking up to the fact that...
Social media platforms are finding niches to differentiate themselves from each other.
Businesses are seeing the potential of Instagram as the, lets face it, classy platform and they are jumping onto the #Instawagon fast.
Instagram boasts the highest level of engagement but with only a tiny percentage of the social media marketing cake it is still small.
But it's growing and that makes it exciting.
If you were an early adopter and you got it right you really stand out now.
We can't be early adopters but we can get in there before it gets saturated like Facebook.
So what is Instagram. and what makes it #Instaspecial?
Instagram is an experience
'Instagram provides a space for people to showcase their artwork
and get instant exposure'
That is powerful
Instagram has simplicity on it's side. It's well designed and as I said, classy.
Of course everyone wants to break the rules.
But the aesthetic quality you an create with just a phone and some clever software is pretty darn amazing.
Instagram is the key to open the door to the professional world of photography.
There are #Instagrammers out there who make a 6 figure sum. Yep, there are.
Want to get started read this...
Download the app to your phone, it's a mobile tool and has very limited use on a desktop.
Now that you're all set up you can start posting images.
There are two ways to do this:
There's lots to play with:
Caption your image
If you also want to share your post on Facebook then you have a quandary.
If you don't hashtag on Instagram you will never be noticed
So do this
So you want to save your final photo, the one with the fancy filters, to use somewhere else and
Instagram doesn't offer this option
Here's what to do:
There is also software out there which enables you to download your feed to your desktop.
But images are copyright protected, that means that unless owners say so, or you buy them
it is illegal to use them.
Just because stuff is on the internet it does not mean it's free.
You know how, get started now!
How to sell products on Instagram
Pinterest is growing fast. Still think it's just a pin board for cupcakes and crochet patterns? Not any more. Businesses are waking up to it's
Why should you be using Pinterest as part of your marketing profile?
And it's growing...
Can you afford not to be there?
Here's how you get the best out of Pinterest for your business.
Sign up to Pinterest as a business not an individual and fill in all the information asked like:
Create some boards (you can make them private until you're ready to share).
Why not give it a go?
And don't forget to follow me here!
I was asked to co-host a live webinar for Enterprise Nation last week.
Those are the guys who champion start-ups and entrepreneurs in the UK. They currently have around 70,000 members and its growing fast!
A couple of weeks ago they asked if I would co-host a live questions and answers sesson about social media.
It was great fun talking to everyone and I took away this...
lots of people are very confused about social media.
This is one question I am asked over and over again...
What social media should I use to promote my business?
And here is my answer...
It starts with a few questions you need to answer.
What is my business?
Who are my customers?
What are my business objectives that I want social media can help me with?
If you are new to social media I would say pick one platform, get familiar with it and add others as you get more experienced. Each one offers something a little different. Here is my simple infographic to help you decide which route is best to get you started.
The best bit of advice I can give you is to start!
It gets easier when you get used to it and learn about all the cool tools
to help you along and save you time.
Watch this space, sign up for tips to help you with your social media here...
Tweets with photos get 313% more engagement*
That means that people are more likely to look at a picture and act on it
than words alone
So the message is ...
Tweet with a picture if you want to get noticed
What is the best size for a Tweet?
Tweets in landscape format can be viewed more easily in your Twitter feed
The best dimensions are 1024 x 512 pixels
Create unique images easily with Canva or Picmonkey
But if you have a long image...
Make a short header version of a longer image such as an infographic and post that on Twitter and link it to the main one.
Here are some examples of how you can use images to boost engagement
Like this one!
And don't forget to measure how well your Tweets are doing,
not just by seeing how many times they get retweeted.
Go to your Twitter analytics page this gives you lots more information about your Tweets and it's easy to understand so you can get better and better at creating Tweets that get you noticed!
A few years ago I went to a seminar by Andy Rouse, the award winning wildlife photographer.
I don't want to be a wildlife photographer I specialise in horticulture, so why did I go?
I went because
I photograph people so I took a course by Boo Beaumont, also an award winning portrait photographer. The opposite in character to Andy. Boo is quietly spoken. She too is passionate and inspirational.
If you want to make it in this business you need to get out there.
You may find yourself in situations that may feel difficult, or,
Photograph in less than ideal conditions.
After 15 years in the business here are my tips to keep your work fresh and get even better:
Observe. Watch the world around you.
Experiment. Get out of your comfort zone.
Read, look, research images
Enjoy yourself. Don't be tough on yourself if things don't work out
And my last thought
Never think you've made it-always aspire to better.
Here are a few I made earlier...
Pinterest is growing fast
As-well-as collecting and sharing beautiful images;
It's now a place to brand your business and sell your product , but
It's social media so don't spoil the fun by shouting too loudly.
Be smart and, join the fastest growing party!
In the infographic below we show you how to
Pin the BEST way
And if you like this infographic why not Pin it to one of your boards, or
We love looking at pictures, today more pictures than ever are made and shared across the globe.
And there is plenty of evidence supporting the fact that if you want your content to be shared then post with an image.
But how do you stand out enough to get shared, there's a lot of competition!
You need to make sure your pictures are better than the rest and worthy of lots of shares. So here are my tips for doing just that:
1 Use unique photographs not boring-been-seen-everywhere-free stock material.
2 Post relevant pictures
3 Don't post pictures that you don't own or at least credit the producer.
4 Post pictures that are:
5 Optimise the dimensions for your chosen social media
Tips for Pinterest
Tips for Instagram
Tips for Twitter
Tips for Linkedin
6 And with all platforms use relevant #hashtags, so people can find your content.
But, not too many!
7 Geotag your photos
8 Use an app like Buffer or Hootsuite to schedule posts
9 Add some text and use design tools to make your images more editorial like Canva or Picmonkey
10 Watermark your image with your website url or © symbol
11 Post a video or giff
12 Share, share, share other peoples work and post comments.
That's what social media is all about!
The camera can be a weapon, it is also a valuable tool. . Get to know it, experiment with it but remember;
the quality of the camera does not determine the beauty of the image.
“A portrait is not a likeness. The moment an emotion or fact is transformed into a photograph it is no longer a fact but an opinion. There is no such thing as inaccuracy in a photograph. All photographs are accurate. None of them is the truth. ” Richard Avedon
We're at the beginning or middle of Flower Show season depending on how you look at things.
Last weekend I was at RHS Malvern, this weekend I'll be up at RHS Chelsea. It's always an exciting time. Designers, nursery owners, suppliers, builders, sculptors etc etc all decsend on a smallish patch of land just north of the River Thames in London to build gardens and exhibit their wears.
RHS Chelsea is gardening's London Fashion Week.
This year I have been commissioned to photograph one of the gardens on Main Avenue, The Beauty of Islam. I'm really looking forward to it. It involves photographing the garden for the clients but also photographing the glamour and glitz associated with RHS Chelsea and to photograph the designer Kamelia bin Zaal with the various famous visitors to the show.
Photographing people is great fun, but can be challenging especially if they are not used to the camera. Most visitors on Monday's press day at RHS Chelsea are veterans at looking good for the camera but most of us aren't.
So here are my top tips on photographing people to make them look natural and relaxed.
1 Always talk to them, about them; what they do, things that interest them, this will put them at ease.
2 Smile. A smile will always break the tension.
3 Explain what you want them to do. Try to work this out before hand.
4 Ask them to stand side on to the camera and look into the lens this often works better than facing the camera.
5 Give them direction; suggest what they should do with their hands, hold something relevant, slip them into their pockets, rest them on the seat they are sitting on etc.
6 If their hair or clothing isn't looking right let them know so that they can fix it.
7 Don't tell them to relax. If they are very tense ask them to shake out, shake their heads and arms to relax their body. Or get them to blow a raspberry-anything crazy like this will usually end up in a giggle and be ready to take that shot.
8 If they don't look comfortable looking into the lens ask them to look away and back, the second they look at the lens snap the shot. You may have to do this several times.
9 Politely ask them not to talk too much. Nervous people always talk, you will not get a good shot if their mouth is always moving.
10 If they are struggling, stop and take a break.
11 Photograph them in a situation that they are familiar with.
12 Shoot them with the sun directly behind them to throw them into silhouette.
13 Photograph them in shade, not direct sunlight it is very unflattering.
14 Use props. Chairs can be sat on or leaned on, walls are good to lean against, steps, tools, flowers the list goes on.
15 Ask them to walk away from you and on your command get them to look back at you.
16 Don't just photograph faces, how about hands, feet, close-ups of eyes.
17 Stand on a chair and shoot them from a higher angle.
19 Ask them to lie on the ground and get down to their level or stand over them.
20 Look for interesting backdrops such as long straight roads.
21 Photograph them going about their daily business.
I hope that gives you the confidence to go out and shoot more portraits. Oh, one more thing, always ask permission to take someone's photo-it's polite and it keeps things friendly!
I asked Michael Caine if I could photograph him one Chelsea, he wasn't courting attention but I smiled and he just smiled back - he was charming. It doesn't work every time. There was a moment with Mary Berry, but that would be telling!
And here are a few from over the years...
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