Visual social media is now a hot topic in marketing.
It's not really surprising visuals: photographs and videos have been selling products for years.
Our brain process images better than text and done well they work.
These days all social media platforms have got their head round this and provided us with great ways of presenting images.
Engagement increases by around 30% with a photo and 20% with video.
That's the great news.
OK there is some bad news...
Done badly it could really damage your business whether that business is you, a service you sell, or your products.
What are your options to get great photos?
How can you stand out from the crowd?
You must differentiate.
Don't have the budget?
There is one more route you can take, no it's not ripping off photos and hoping nobody will notice as copyright infringement comes with a hefty fine.
You can take your own photographs!
Want to find out more? Read on...
Get into the habit of taking photos all the time.
You may have a story/blog/brochure or quote you want to illustrate already in mind so think around the subject, don't always opt for the obvious.
Photos can illustrate all sorts of things, here are a selection of mine, most of these are shot with a small compact or my smart phone
or be the cover of a brochure about healthcare or,
inspiration for a colour palette
Be creative with your composition. We don't need to see the child in the photo but it still tells a story, (you must have written parental consent for publishing shots of under 18's in the UK)
Leave a little bit to the imagination, and there's plenty of space to overlay text that will read.
Look for evocative images. Everyone likes the sea....Usethe rule of thirds to compost your picture
This image is perfect for a quote which can then be used in Twitter, Pinterest etc
Or it could be used for an invitation, an illustration for a brochure...the list goes on.
I hope I've given you food for thought.
Keeping things tidy...
I used Canva to overlay text. It's a really cool design tool.
In five years time, you will thank me for this advice. Build your own library, it's valuable and it's yours.
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