Are you posting Tweets and wondering why they aren't getting liked or shared?
Here's the reason...
Quality content is ... essential
So what is quality?
And although it is not an unbreakable rule there is one common theme in each of these points.
So, when you're planning your content strategy put visuals on your must have list.
What's the anatomy of a well structured post?
Now put in a link to your website/facebook page/instagram account...where ever you want people to go to see more of your work/business etc
You now have the option of pinning a key Tweet to the top of your feed.
And finally. If you don't share then why would anyone else share your stuff?
BE GENEROUS and RT (retweet) stuff that fits with your content strategy.
Google finds it difficult to 'read' images. Soon, I'm sure the technology will be there. But for now there are 2 ways that you can post images that will enhance your noticeability in searches.
Always name your images.
So rather than posting an image that is called 143335.jpeg
You call it nigel_slater_cook.jpeg
Google will recognize that name and the link to your image may pop up in searches.
The second tip is to complete the alt text (alternative text) for key images on your website.
Text assigned to images allows the viewer to understand what they are looking at if the image doesn't display.
In other words it is describing, in words what the picture is saying.
So, alt text for the image above could read: '
portrait of Nigel Slater cook and writer at Chelsea Flower Show 2014 photograph Lynn Keddie'
Not, 'portrait of a man'
How many words?
What do I say?
Be specific and use relevant keywords
How do I put it in?
Alt text is placed in the code.
If you use Wordpress there are plugin's available which make it super easy.
Or, if you use other software such as Weebly there are simple ways to include this information, the programming does the rest.
So that's it, a simple way to boost your search engine rankings and keep Google happy.
Now visuals are even more important to gain interest and a following on social media it's vital to post the best images possible on Twitter, Instagram, Google+, Facebook, Pinterest and the like.
You must stand out and posting great, relevant images has been proven to work over and over again.
Size is important
Post the correct size for each platform. You can read about it here or use Canva to create one post and it magically converts the image to every different size.
It's not just about size, you need to pick the best orientation for each social platform too so using the right image is important too otherwise a great image may be cropped or not have the best effect.
Here are some guidelines on orientation for some of the main social platforms.
Square or landscape both work.
Post landscape shots unless you want most of the image cropped in the feed.
If that happens there is no incentive for your followers to click on the image unless they are very, very curious.
Have introduced landscape as well as square, although they are cropped to square in your feed. You need to click on the image to get the full shot.
The screenshot of Foundrs feed shows this. Steve Jobs image (3rd down on the right) has been cropped.
When you click on the image you see the whole story, not great and a bit of a fudge to accommodate both landscape and square format images.
Portrait wins hands down, landscape images look tiny and lost.
In the screenshot below, the earrings and Iris pop out, the cake in comparison is tiny.
Blink and you'll miss it!
Both portrait and landscape get an equal share and both look good
Landscape although like Twitter there is a specific size and if your lead image doesn't fit into it it will automatically be cropped.
With a bit of planning and some help from some really great software like Canva you can make the very best of your visual social media posts.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.