Are you posting Tweets and wondering why they aren't getting liked or shared?
Here's the reason...
Quality content is ... essential
So what is quality?
And although it is not an unbreakable rule there is one common theme in each of these points.
So, when you're planning your content strategy put visuals on your must have list.
What's the anatomy of a well structured post?
Now put in a link to your website/facebook page/instagram account...where ever you want people to go to see more of your work/business etc
You now have the option of pinning a key Tweet to the top of your feed.
And finally. If you don't share then why would anyone else share your stuff?
BE GENEROUS and RT (retweet) stuff that fits with your content strategy.
So you've signed up to Twitter, or maybe you've been using it for a while.
You have a handful of followers and you follow a bunch of people
How can you really make it work for you?
Why are you using Twitter?
Because you want to find potential clients?
Lets suppose you are an engineer and want to find more architects to work with, here's how you go about it...this works on the desktop site as it has more functionality, not the mobile site which is simplified.
Click on the search bar and type in #architects.
You then have an option to look at
So click on
More options on the far right...
...a drop down menu has various options, you want near you. This opens another screen where you can type in your location and a whole lot of other stuff to narrow your search. Start with location and see what you get.
Scroll through the results, pick on someone you like the look of and
You see, Twitter is a soft way of getting yourself noticed.
The key to the success of this strategy is what you post, your voice.
So what do you post?
REGULARLY...not once a week or month when you have something interesting to say.
Several times a day.
Not all at once, set yourself a shedule.
A tool like Buffer is great for this.
That way you aren't chained to Twitter.
You take a little time to work things out then leave the software to work in the background for you.
Now, watch your business grow.
Social media platforms are developing all the time.
Why, because they want their share of the social media apple and in order
to get that they have to stay ahead, or at least (in some cases) keep up!
So here are two Twitter hacks that you may not know about but are really useful.
Pin at tweet to the top of your feed
Pick a great Tweet, one that you want people to look at and not
disappear in the great ramble of Twitter feeds...
In other words, it doesn't get lost.
It could be:
And here's how to do it:
Below is an example of one that I pinned to my Twitter feed. It sits at the top
until I decide to change it.
I got a few engagements even though I forgot to hashtag it!
Yes, I did, so Twitter if you are listening to me, can we have an
edit button next, like Instagram?
That brings me to my next point.
How did I put that Twitter post onto my website?
It's really simple:
You can do it with a video too.
This is Buffy the rat slayer, well, we like to think so!
You can do this with other people's Tweets too.
©Lynn Keddie 2015
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.