I was asked to co-host a live webinar for Enterprise Nation last week.
Those are the guys who champion start-ups and entrepreneurs in the UK. They currently have around 70,000 members and its growing fast!
A couple of weeks ago they asked if I would co-host a live questions and answers sesson about social media.
It was great fun talking to everyone and I took away this...
lots of people are very confused about social media.
This is one question I am asked over and over again...
What social media should I use to promote my business?
And here is my answer...
It starts with a few questions you need to answer.
What is my business?
Who are my customers?
What are my business objectives that I want social media can help me with?
If you are new to social media I would say pick one platform, get familiar with it and add others as you get more experienced. Each one offers something a little different. Here is my simple infographic to help you decide which route is best to get you started.
The best bit of advice I can give you is to start!
It gets easier when you get used to it and learn about all the cool tools
to help you along and save you time.
Watch this space, sign up for tips to help you with your social media here...
Tweets with photos get 313% more engagement*
That means that people are more likely to look at a picture and act on it
than words alone
So the message is ...
Tweet with a picture if you want to get noticed
What is the best size for a Tweet?
Tweets in landscape format can be viewed more easily in your Twitter feed
The best dimensions are 1024 x 512 pixels
Create unique images easily with Canva or Picmonkey
But if you have a long image...
Make a short header version of a longer image such as an infographic and post that on Twitter and link it to the main one.
Here are some examples of how you can use images to boost engagement
Like this one!
And don't forget to measure how well your Tweets are doing,
not just by seeing how many times they get retweeted.
Go to your Twitter analytics page this gives you lots more information about your Tweets and it's easy to understand so you can get better and better at creating Tweets that get you noticed!
Found photographing in rain or shine for magazines and the like.
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