93% of people buy a product based on the image.
Not rocket science.
65% of people learn better from an image rather than reading about it.
Colours influence our moods and buying decisions where words fall short.
In the world of social media companies from Twitter to Facebook, Pinterest to Instagram are working on creating a selling platform.
Every marketeer is working out ways to reach new customers on social media.
Can you afford not to optimize the images you post?
Here's a handy infographic to help you out. Feel free to share or pin this.
Here's a link to some free software to help you resize your images in an instant!
Getting your image in focus is a bit of a given. But I see lots of shots that are out-of-focus. Millions of images are created every second and shared all round the world; you want to take the best photos. Here's how.
The basic focus settings
It does just that. Focuses for you. Most cameras and some smart phones have focusing points that you can set.
You have more creative control when you use the following settings.
Single shot mode
Point at the part of the subject you want in focus and half press the shutter to focus. Recompose the shot while keeping your original focus point by continuing to hold down the shutter. When you have composed the shot press the shutter fully. This it is a good all rounder.
Canon One Shot
Continuous focus modes
When you photograph objects that are constantly moving.
Set to shutter priority, 500s or more.
Check your aperture (the camera will set this according to light conditions, shutter speed and ISO setting.
By increasing the ISO you will allow a smaller aperture (higher f-number) and therefore a wider depth-of-field which will render more of your shot in focus.
It's always worth experimenting with different settings.
Canon AI Servo
The camera does all the work, slightly different from Auto. According to the situation it will choose which of the 2 modes to use. Perfect? I never use this, I prefer to have more control over the outcome.
Canon AI Focus
Finally, and not to be missed.
You do need good eyesight or glasses to use this successfully. It is really useful for close-ups particularly where a narrow-depth-of-field is necessary. You can choose exactly where you want to focus. I usually combine this with several different apertures and choose the most satisfying image when I can see it at 100% on a computer screen. Using a very narrow depth of field can render your shot too 'soft'. A tripod is pretty much essential for this.
OK, I've done all that by my shot is still blurred.
Here are some possible reasons:
Your shutter speed is not fast enough
Increase the shutter speed or ISO, or
Use a tripod
Use mirror lock-up and a tripod (if your camera has this function)
With SLR's a mirror flips up when you press the shutter. Light hits the sensor and the image is made. This action can cause camera shake even if you are using a tripod and the shutter speed is slow.
When I shoot close-ups I like to use a low ISO setting to get the best quality images, which means fixing the camera to a tripod and using mirror-lock-up (which is not available on all cameras.)
A way round this is to set your camera to timer, focus manually, press the shutter, the mirror goes up a few seconds later the image is captured by which time the camera should be perfectly still.
It isn't rocket science but it is vital.
Poorly focused photos are just not saleable or good to look at and you want to be the best!
Cherry Blossom is one of my favourite images. It heralds the real beginning of Spring.
So grab your photography gear and get out to photograph some blossom.
I took these photographs at Batsford Arboretum this time last year for Gardens Illustrated. It took a couple of visits to capture the blooms as they flower over a few weeks.
I photographed most of these using a long lens as many blooms on mature trees are fairly high up. My camera was fitted onto a study tripod because you need a lot of patience to get the shots, because the wind catches the dainty flowers and the smallest movement can spoil your composition or blur your image.
Camera Canon mark III DSLR
Lens Canon Zoom - EF 70-200mm
or for lower down a macro, Canon 100mm
Tripod with remote shutter release
Patience (which doesn't come cheap)
Some tips for success:
Here are a small selection of my favourites.
This is the final feature in Gardens Illustrated April 2015
Next week: Focusing know-how.
You are a published photographer
We all are.
We are published on: Facebook, Twitter, Instagram, a blog.......
If you want your posts to be seen and shared then you have to take photos that stop people in their tracks.
Follow these tips to grow your following:
1 Tell a great story:
2 Shoot in beautiful light
3 Compose interestingly
Now read this post on how to get paid for your photography!
Found photographing in rain or shine for magazines and the like.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.