... and how to fix them
Visual images on social media get a lot more engagement than text alone. On every platform; Twitter see's a massive 35% increase in engagement. Facebook too, even the platform for professionals Linkedin is driven by visual imagary.
How do you stand out from the crowd?
By posting GREAT images.
Not everyone is a professional photographer but there are two errors that lots of people make. And bad photos don't get noticed.
I'm going to tell you what they are and show you how easy it is to fix them, so you can look like a pro photographer every time.
It drives me nuts every time a see a horizon that is sloping off to the left or right.
Unless it's a deliberate 'artistic' gesture (no I know it isn't) then this is how you fix it.
Go into your picture editing software, if you're on a smart phone then it's right there. Chose rotate image and do just that. Save it, then post. It's that simple.
If you're posting to Instagram you can do this in the app.
Go to the spanner icon and click adjust. It's easy to get it right because you even have a grid to follow.
Twitter's new in app photo tools are still somewhat rudimentary and don't yet offer this but I'm sure they will be soon.
Pinterest lives and dies on great imagery so get this right before you post.
The next one is for all you foodies, food bloggers or restaurant owners.
A yellow cast on pictures of food
Yes, you've seen them, maybe you've even posted them. The food sitting in front of you looks good enough to eat, so you want to share the moment with your followers and friends, and why not?
So you take a snap and before you know it a sickly looking image of your gourmet meal is shared forever with the world and it doesn't look appetising, if you're lucky some kind friends will like your post. And if you're a restaurant owner? Well, you won't have customers beating down your door.
Why does this happen?
It's really simple. The colour temperature in artificial light is different to daylight. Your brain adjusts to this, we're just clever like that. But cameras record things faithfully. The colour of light in restaurants is often warm (more orange to give a cosy feel), in labs and studios it's often colder, more blue.
You need to adjust this. Before you post your photograph you need to adjust the colour temperature. This is so easy.
Look for tone and temperature on your smart phone and adjust it to look more like something you would like to eat, usually introducing a little more blue if it's yellowy and yellow if it looks cold.
Save your image then post it and wait for the applause!
Instagram makes this easy.
Go to the spanner icon and select warmth, adjust the slider to get the desired colour temperature. Then post.
So, no more excuses. It's what pro photographers do all the time, it's not difficult or even time consuming and it makes your images shine above the rest.
Thanks for reading. If you want any more useful hacks for your social media empire let us have your email and we will remind you what is coming up! No spam.
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