Now visuals are even more important to gain interest and a following on social media it's vital to post the best images possible on Twitter, Instagram, Google+, Facebook, Pinterest and the like.
You must stand out and posting great, relevant images has been proven to work over and over again.
Size is important
Post the correct size for each platform. You can read about it here or use Canva to create one post and it magically converts the image to every different size.
It's not just about size, you need to pick the best orientation for each social platform too so using the right image is important too otherwise a great image may be cropped or not have the best effect.
Here are some guidelines on orientation for some of the main social platforms.
Square or landscape both work.
Post landscape shots unless you want most of the image cropped in the feed.
If that happens there is no incentive for your followers to click on the image unless they are very, very curious.
Have introduced landscape as well as square, although they are cropped to square in your feed. You need to click on the image to get the full shot.
The screenshot of Foundrs feed shows this. Steve Jobs image (3rd down on the right) has been cropped.
When you click on the image you see the whole story, not great and a bit of a fudge to accommodate both landscape and square format images.
Portrait wins hands down, landscape images look tiny and lost.
In the screenshot below, the earrings and Iris pop out, the cake in comparison is tiny.
Blink and you'll miss it!
Both portrait and landscape get an equal share and both look good
Landscape although like Twitter there is a specific size and if your lead image doesn't fit into it it will automatically be cropped.
With a bit of planning and some help from some really great software like Canva you can make the very best of your visual social media posts.
Found photographing in rain or shine for magazines and the like.
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