If you thought it was just for planning weddings and cup cake recipes, think again. Last year it was the fastest growing platform out-ranking even Twitter with a social media referrals increasing by 67% year-on-year.
[source Danny Wong Shareaholic Content Media Traffic Report October 2014.]
Beautiful images are the backbone of the site so it's a great place to get inspiration and to share some of your work.
Here are a few simple bits of Pinning etiquette to get you started:
- Credit the original author. One of my pictures is being pinned and re-pinned on Pinterest and I am not credited. It is annoying. In the early days photographers were sceptical about using the site for this reason. Now it's accepted that Pinning but crediting the author is a good thing. I love to see my work being shared.
- Never put your URL in a caption on someone else’s pin.
- Pin material you really value it helps to cement your credibility as a Pinner and you will end up with more followers because they trust your judgement
- Although Pinterest is great for sharing images, try to find time to comment on Pins, it shows that you are interested in some one's choices and you share their enjoyment.
- Work on your profile, drop in your picture and keep your boards looking good. Change cover images for each board to keep things fresh and review headings as your board develops. Definitely use keywords in headings so that they will be found in searches, but make the headings interesting too.
- Check out your followers regularly and follow back if you have things in common, it's just friendly, that's why it's called social media. You wouldn't go to a party and not talk to anyone would you?
The best way to Pin your original material?
- Vertical Pins get more space so if you have a portrait image it will appear bigger.
- The smallest size Pinterest will load to maintain quality is 100 x 200 pixels. That's pretty small.
- The optimum width is 736 pixels wide.
- A Pin can be quite long, up to 4000 pixels, You do this by adding pictures together. Try experimenting to find out what works for you. Long Pins get noticed. But anywhere between 1000 and 2000 seems to work well.
- Size up your image in your preferred photo editing software or,
- Use some of the graphic design software that make it very easy to be your own designer, such as Canva or PicMonkey. I made the image at the top of this blog using Canva. It's a simple drag and drop system. Select the Pinterest layout, load up your image, add text and download your finished image or, Pin it direct from Canva. They use Pin dimensions of 735 x 1102 pixels - vertical orientation.