And they must be good to stand out.
As social media gets ever more popular to market business you need to up your game.
You need to be better than the best.
There are two possible solutions to this problem:
* Hire a pro-photographer, or
* Take the shots yourself
Hiring a professional who you brief well will pay dividends in the long run, but maybe that's not in your budget right now. So here are some sure fire tips on how to get the best photos to look like they were taken by a pro.
You choose but don't think that just because you don't have a fancy camera you can't take fancy pictures!
If you have to shoot in artificial light use photo editing software to adjust the colour temperature, I explain this here, it's easy!
Don't clutter the image and think about the colours you use.
Remember this rule of thumb, keep it simple.
5 No wonky horizons or product shots that look as though they are slipping off the table.
Giddy angles are not good to look at, you want people to like your products so don't make them feel sick looking at them!
But if you want someone to buy a product your best bet is to photograph it simply, showing the true colours (no filters) and post several shots showing the product at different angles and in use.
Keep your fonts very simple, don't go crazy!
And most importantly, have fun.