The secrets about photography every blogger should know
- Content with visuals get over 94% more views
- 90% of information sent to the brain is visual and,
- The average person only reads 20% of text on a web page
So, if you want to
- Connect with potential buyers or,
- Increase your following on social media
You are mad not to use images to tell your story.
I know, because I get more than 300% engagement from Tweets with images than without.
But, and this is a big one.
If you want to get ahead, then you must post GREAT images.
As the competition gets hotter then you need to be on fire!
Oh no, I hear you say,
- I don't have the money to buy expensive equipment, and
- I can't afford to pay a professional photographer.
Well I'm going to show you how you can, with just your...
Look at these 2 photos
Which one was taken on a DSLR and fancy lens costing over £3k,
and which was taken on a smart phone?
Can you tell?
Now I'm not saying that a smart phone is better than a fancy camera,
I love my Canon 5D Mk III
But, if you are strapped for cash, just starting out, I want to show you how you don't need to spend lots until you can afford to.
Here are the 3 magic words:
- metal sheet,
- interesting bowls,
- paper...the list goes on.
Nothing costs much, if anything at all.
We're shooting a candle in an apple so we need it to look like evening.
(I am shooting this at 11am in the morning btw)
- I painted a wooden board matt black
- The background is an old dark grey steel tray
- I placed the apple on 2 pieces of slate and arranged some bay leaves around it
- A basket in the background adds a bit of detail, later I add some pine cones
Tip: I have kept the colour palette simple with tones of grey and used complimentary colours red and green to zing out.
Natural light is easy to use and looks great. I much prefer to shoot using natural light.
Here is my set up.
No studio, just the corner of my kitchen next to a window.
I use thin drapes to control how much light I let into the room.
TURN OFF ALL artificial lights and use absolutely no flash.
I like this composition but,
I'm not happy with the brightness of the in-phone image so I do the following using my phones photo-editing tools (you can download great apps for free to do this too)
- Reduce brightness
- Reduce saturation
- Use a slight vignette filter to soften and darken the edges of the image
This is the smart phone image, did you guess right??
So how did I shoot this with my DSLR?
The set up is exactly the same except
- I use a tripod and
- a remote switch,
- I have more control over where I focus on the image and
- I can set the aperture.
TIP: use a large piece of card to reflect some light onto the other side of the subject
To be sure, I will have more mega pixels with my DLSR, which will be good enough to use in magazines and advertising, but...
It's a no brainer.
If you did, please