Actually it's been pretty hot for it's loyal band of followers since its inception in 2010.
Maybe Instagram is on full power because Facebook acquired it, or maybe marketeers are waking up to the fact that...
Social media platforms are finding niches to differentiate themselves from each other.
Businesses are seeing the potential of Instagram as the, lets face it, classy platform and they are jumping onto the #Instawagon fast.
Instagram boasts the highest level of engagement but with only a tiny percentage of the social media marketing cake it is still small.
But it's growing and that makes it exciting.
If you were an early adopter and you got it right you really stand out now.
We can't be early adopters but we can get in there before it gets saturated like Facebook.
So what is Instagram. and what makes it #Instaspecial?
- social media platform or is it?
- app based (limited use from your desktop) so real on-the-move photography
- image based
- square format (there are ways around this, I explain later)
- good in-app filters
- owned by Facebook who claim they want to maintain it's unique niche
- can't copy images (or can you?) great for copyright protection
- ways to sell off the site
- it's an experience
Instagram is an experience
'Instagram provides a space for people to showcase their artwork
and get instant exposure'
That is powerful
- Photo feeds get lost on Facebook
- Twitter images are a jumbled patchwork
- Tumblr, well it's not bad, but...
Instagram has simplicity on it's side. It's well designed and as I said, classy.
Of course everyone wants to break the rules.
- apps for you to place a rectangular image into the Instagram square
- software to download images and
- the resolution doesn't compete with SLR's ... yet
But the aesthetic quality you an create with just a phone and some clever software is pretty darn amazing.
Instagram is the key to open the door to the professional world of photography.
There are #Instagrammers out there who make a 6 figure sum. Yep, there are.
Want to get started read this...
There are two ways to do this:
- Directly from the app, click the centre icon and choose between photo, or video or gallery
- This takes you to your smart phones gallery you can upload a shot from here. Note it will be cropped square.
- ready made filters
- fine tuning including colour saturation, fading, vignetting, colour changing, straightening and cropping etc
- give as much relevant information as you can.
- keep your captions similar in style
- Hashtag your image with keywords and popular, relevant hashtags from Instagram. This is important this is how people find you.
If you also want to share your post on Facebook then you have a quandary.
- Facebook users typically don't support hashtags and they will make your Facebook feed look messy.
- Twitter users prefer between 2-3 hashtags
If you don't hashtag on Instagram you will never be noticed
- Hashtag a couple of times in the caption
- Post the image, in the comment box add your list of extra hashtags
- When you share your post to other sites a couple of hashtags appear with the url of your post but not the full list
- Post by clicking the tick at the top right hand side
- Choose to send the image to a specific follower-direct, or to everyone-your followers
- Post 2-3 times a day, at different times
Instagram doesn't offer this option
Here's what to do:
- Follow all the steps above until the step before you post, then do this
- Switch your phone to airplane mode then,
- Hit post. Instagram will say your upload failed - stay on that screen
- Switch airplane mode off
- Click the retry button on Instagram.
- Your photo will upload and you will also save your final image in your gallery
There is also software out there which enables you to download your feed to your desktop.
But images are copyright protected, that means that unless owners say so, or you buy them
it is illegal to use them.
Just because stuff is on the internet it does not mean it's free.
- Follow people and businesses that you engage with on a lifestyle and emotional level
- Use the search facility to find them
- Find people you are interested in look at their followers or who they follow and see if they interest you too
- Follow business you connect with direct from their web site
- Don't chase followers and don't ever buy followers. A few loyal customers are valuable, passers by are not.
- Develop a strong hashtag strategy, spend time researching hashtags
- Identify the essence of your brand, your message
- Identify key customer groups and use similar hashtags
- Use the same hashtags as your competitors
- Check out Instagram a few times a day and hit the like button for images you genuinely like,
- Comment on their work, people love great feedback and it helps to connect like-minded individuals
- Thank people for their comments or start up a dialogue
- Mention other Instagrammers in your comments by using the @ followed by their Instagram handle..
You know how, get started now!
How to sell products on Instagram